Google  GOOGL -0.02% declared yesterday that these were adding another coating with their already complicated standing algorithm. This right time, they were concentrating on machine learning and are contacting this revise, RankBrain.

As I protected in a recently available article, machine learning has been making inroads in to the search algorithms for a relatively good right time now. Apple has announced their own forays into search and machine learning publicly, and Bing has discussed it extensively.

With our digital company we’re always paranoid about changes Google makes with their algorithm. So, we jumped right in whenever we heard the news headlines and attempted to decipher what all this opportinity for marketers.

But what exactly are we really discussing whenever we discuss machine learning and the internet search engine algorithms?

Human Run still

Even though we want to feel that a firm worth 100’s of vast amounts of dollars, like Apple and Google, must have advanced solutions that us mere mortals haven’t even heard about, the reality of the problem is, they still have a whole lot of manual procedures and antiquated code twisted up to their os’s and search algorithms.

So, while they might not have developed warp drive yet, they are trying to eliminate the human factor from other search algorithms. The nice reason being is the fact that humans can only just process what they know and what they discover. And gathering data to study from is an extremely manual process.

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