Online bingo sites use signup bonuses like land based bingo sites use room and food comps. The idea is to use freebies to draw players into their online bingo.
When one of the bingo businesses is giving 100% sign up bonus and the other one is giving 400% sign up bonus, then obviously people are going to flock in to the site which is providing with 400% sign up bonus.
However, there is something called business affordability after declaring the big bonuses. Unless there are going to be enough players playing in the site and unless there is enough revenue being generated in the site, the site will not be able to provide the players with the bonuses they have declared. If they are not going to pay as they have stated, then the site is going to lose their good name.
The affordability of paying the massive bonuses can be achieved in just one main way of having massive player traffic. If all of the players who are going to come to the site are going to be intelligent and smart in playing big money in a way to play in compliance with the wagering requirements, then the site will be in soup. The trick of affordability lies with the wagering requirements where a majority of the players are going to try to cash out the bonus and many of them fail and few of them manage to make it; so, paying a few with the money from the many is not a big deal.
The winner is going to obviously boast winnings to others, which thereby becomes word of mouth marketing and eventually gamblers are assured that the site pays bonuses and they sign up for play.
Paying huge bonuses realistically is very important for the site to get more dedicated players. There are sites which provide with tournaments in holiday locations. When the site fulfils one such promise there is going to be a word of mouth selling of the sites goodness over again. For the next season, there is going to be more business.
Giving out big bonuses is one of the long term aims of the site. All gamblers are not convinced with just one bonus or one review. Some of them think over a site for a long time and wait on reviews from their friends who are experimenting out there. Some set out to gamble immediately. Some look in to all the criticisms. The best way to beat through and win all these different kind of players is by giving them with real money.
When the site does it regularly by fulfilling the promises of their bonus, they continue making their goal of winning more clients. So, the sites never consider paying bonuses as a waste at any point in time. They continue to be offering them.
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